Market research - Information about what customers want and need, Market segment - A group of customers of similar age, income level and social group, Market share - The percentage of sales a company has, Consumer behaviour - Where and how people buy things, Consumer profile - Description of a typical customer, Consumer goods - Things people buy for their own use, Product launch - Introduction of a product to the market, Product life cycle - Length of time people continue to buy a product, Product range - Set of products made by a company, Sales forecast - How much a company thinks it will sell in a period, Sales figures - Numbers showing how much a company has sold in a period, Sales target - How much a company wants to sell in a period, Advertising campaign - A programme of advertising activities over a period, with particular aims, Advertising budget - An amount of money available for advertising during a particular period, Advertising agency - A business which advises companies on advertising and makes ads,

Market Leader PreInt Un 7 Marketing

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