political influence - Change in government or changes in government policy., competition - Businesses competing for customers in a market., technological influence - Resulting from improvements in technological processes that increase productivity., economic conditions - The level of economic activity and its effect on a country’s economy., globalisation - Creates an opportunity for businesses to expand operations and gain access to a world market., business culture - The values, beliefs and ideas that are agreed on by all staff of the business., social attitude - Society’s changing social preferences affecting its needs and wants., product innovation - The development and marketing of a new, redesigned, improved product or service., geographical location - The physical location of a business to allow customers easy access to its products and services.,

Ways businesses respond to opportunities in Australia

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