Vector line - A line that leads your eye from one element to another, Salience - What stands out and attracts the viewer first, Foreground - Objects at the front of an image and considered to be more important, Background - Objects in the background to establish the setting, Close-up - Creates an intimate connection with the viewer, Low angle shot - Makes the subject look more powerful, High angle shot - Makes the subject look weaker, Long shot - Establishes the subject and the setting, Symbolism - Used to represent ideas or concepts, Shadows - Suggests fear or mystery, Light - Represents hope, happiness or inspiration, Warm colours - Represent feelings of anger, excitement or happiness, Cool colours - Represent feelings of Sadness, harmony or peace, The colour black - Represents death, mystery, evil and fear, The colour white - Represents purity and innocence, The colour red - Represents passion, anger and danger, The colour yellow - Represents happiness and cheer, The colour blue - Represents calmness and wisdom, The colour green - Represents nature, envy or sickness, Size - Indicates importance, Round shapes - Suggest warmth and safety, Angular shapes - Suggests excitement or confusion, Gaze - Where the subject in the image is looking, Demand - When the subject in the image gazes directly out to the viewer. Creating a connection between subject and responder, Offer - When a figure 'gazes' at another object in the image encouraging us to look at that object, the viewer is a detached onlooker., Mid-shot - Shows the subject from the waist up, Bird's eye view - The camera is directly above the subject/location,

Visual Techniques Match-Up

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