cultural imperialism - Some argue that Western culture is taking over across the globe – they call this ‘_____________’., cultural hybridisation - Some argue that we are experiencing a blending of national and global cultures into lots of hybrid cultures – they call this ‘___________’., local - McBride (1980) suggests that there is cultural imperialism – Western media products flow into less developed parts of the world and change _______ cultures., high - Culture can be divided into high and low culture, with _______ culture being seen as ‘good’ for society., active - The idea of popular culture is based on an ________ audience who can shape their culture., passive - The concept of mass culture which relies on a ________, media-controlled audience., market - Devereux (2003) points out that most of the large media corporations are based in the West, so images from Western societies dominate the global media ________., consumption - Strinati (1995), a postmodernist, argued that media promotes the __________ of logos and brands, which fuels the global economy and global culture., deregulated - In Europe and the US governments have _________ the media which has allowed capitalist media corporations to set up global media networks, allowing corporations to influence culture on a global scale., digital underclass - With new media people who have access to the internet and IT education will have an advantage over people who do not (the ___________).,

globalisation

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