Voice - Incorporate tone and word choice that help you project credibility and professional presence, Impact - Create a positive impression on a range of stakeholders to build and sustain professional relationships, Specificity - Support your assertions with facts, data and evidence and other resources when communicating in writing, Insight - Focus on surfacing the unknown by presenting new information and recommendations rather than deliberating over what's already known, Outcome - Include a strong and inclusive call to action that prompts readers to follow through on requests and commitments, Narrative - Tell a compelling story using a meaningful structure and rhetorical strategies that encourages your audience to read your writing,

ABW - VISION

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