Gender - Segmenting by gender means to market a product towards a specific gender, eg male or female, Age - Segmenting by age means to market a product towards people of a certain age group, Occupation - Segmenting by occupation means to market a product towards people who do a job, Religious or cultural beliefs - Segmenting by religious or cultural belief means to market a product towards people who follow a specific religious or cultural faith, Income/social class - Segmenting by income or social class means to market a product towards people who have a certain level of income or belong to a particular social group, Geographical location - Segmenting by geographical location means to market a product towards people who live in a particular location, Lifestyle - Segmenting by lifestyle means to market a product towards people who lead a particular life, eg whether they are interested in sport,

Market Segmentation Lesson 3

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