True, You always have to do some preparation beforehand., It's really necessary to find out the audience's attitude towards the subject., You should resist the temptation to cram a lot of info and visuals into a deck., Some people prepare a range of powerful materials to dazzle the audience but it isn't a very good idea., If you want to be fully understood, you should keep it simple and be concise., People enjoy listening to stories because they have been conditioned to listen to them for hundreds of thousands of years., False, People are driven more by their knowledge rather than emotions and ideas., If you want to command attention you need to appeal only to their memory., You definitely have to make your audience laugh or cry., The most convincing thing in the world is an enthusiastic person speaking with no conviction.

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