Business Concept - clear and concise description of an opportunity, Feature - a quality or characteristic of a product or service, Benefit - enhances the value of product or service to a customer, Feasibility Analysis - helps the entrepreneur decide whether a new business concept has potental, Industry - a group of businesses with a common interest, Target Customer - people who are most likely to buy your product, Competitive Grid - a tool for organizing important information about the competitors, Prototype - working model of a new product, Business Model - describes how you intend to make money with your business concept , Value Chain - distribution of channel with your product or service flows,

Chapter 5

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