business concept - is a clear and concise description of an opportunity., feature - is a distinctive aspect, quality, or characteristic of a product or service., benefit - is something that promotes or enhances the value of the product or service to the customer., feasibility analysis - the process used to test a business concept is called, industry - is a group of business with a common interest, such as telecommunications, computers, retail, and grocery., target customers - an individual that's most likely to buy your product , prototype - consider what it will take to develop your product or service, to create a., competitive grid - is a tool for organizing important information about the competition, business model - describes how you intend to make money with your business concept., value chain - is the distributors channel through which your product or service flows from the producer to the customer. ,

chapter 5

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