communicative strategies: attack, allusion, anecdotes, jokes, comparicon and contrast, personal experience , quoting experts, use of statistics, facts and figures, direct address, questions and appeals, use of pronouns, use of language: alliteration, anaphora, ennumeration, hyperbole, metahorical language, rhetorical questions, group of three (tricolon), ellipsis, repetition, paralellism, connotations, keywords/word field, use of imperatives ,

communicative strategies and use of language

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