Correct: I think consumers need to insist that advertisements be truthful in every respect., It seems to me that a good ad is a memorable ad - one that sticks in your head., I believe it is essential that an ad be clever and witty in order to be effective., Some ads seem to demand that the customer buy the product. I don’t like a “hard-sell” approach., I think that it is crucial that an ad clearly communicate the benefits of the product it is selling., I think that a good product sells itself. I mean, it depends on its quality., Incorrect: I demand that Bimbo Bear is on the packages of Bimbo products.,

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