1) The process of creating new or improved products. a) Change orders b) Product development c) Product evolvement  d) Development change 2) Product development is conducted by research. a) True b) False 3) Which is NOT part of the Product Development Process? a) Idea Generation b) Idea Screening c) Concept Development d) Product Testing 4) Consists of brainstorming new product ideas... a) Idea Generation b) Idea Screening c) Concept Assessment d) Product Development e) Product Testing f) Commercialization 5) Involves eliminating inappropriate or weak product ideas. a) Idea Generation b) Idea Screening c) Concept Assessment d) Product Development e) Product Testing f) Commercialization 6) Creating a physical model or sample... a) Idea Generation b) Evaluation c) Concept Assessment d) Product Development e) Product Testing f) Commercialization 7) May included focus groups or market research.  a) Idea Generation b) Evaluation c) Concept Assessment d) Product Development e) Product Testing f) Commercialization 8) Introducing a new product to the marketplace... a) Idea Generation b) Evaluation c) Concept Assessment d) Product Development e) Product Testing f) Commercialization 9) Changes can be made based on feedback.  a) Idea Generation b) Evaluation c) Concept Assessment d) Product Development e) Product Testing f) Commercialization 10) Working model or sample of a product a) Prototype b) Example c) Mock-up 11) What is a focus group? a) A target market b) A selected group used to test the product.  c) A group of employees developing the product. 12) Approximately ___ of new products are never sold on shelves. a) 10% b) 1% c) 5% d) 15% 13) Process of gathering, analyzing, and collecting information about a particular competitor or product. a) Marketing Research b) Product Development c) Product Planning d) Product Research 14) New products can fail because... a) the market size was overestimated b) the products were poorly designed c) costs were too high d) new competition emerged e) all of the answers are true 15) Once a product is introduced to the public, you cannot go back and make changes. a) True b) False

Product Development

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