Ethos: appeal to credibility and authority, expert, person has expertise (whether education or experience), Stephen Curry is a spokesperson for Nike and claims their shoes are the best in the business, Nutritionists recommend eating 5 to 6 fruits and vegetables a day, Pathos: appeals to emotion, play on people's hopes/dreams/fears/worries, Use stories, imagery (paint a picture with words) to connect with your audience - make them feel, A teenager tries to convince his parents to buy him a new car by saying if they truly cared about him, they would want him to have the very best, A girlfriend asks her boyfriend to let her see his phone, saying if he really loved her and wanted her to feel secure, he would have nothing to hide, Logos: appeal to logic and reason, statistics, research/evidence, If I leave for school by 7:50, then I will be on time., There are more than 14 million new jobs, the strongest two years of job growth since the ‘90s, an unemployment rate cut in half., Aristotle: Created the three persuasive appeals, Fascinated with the idea of rhetoric (the art of persuasive speaking & writing), Wrote the book On Rhetoric, Greek philosopher, A great thinker of his time,

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