1) Promoting the need of the audience to look after themselves first. a) Values b) Psychological appeals c) Self-Interest d) Pun 2) Including ridicule, irony, satire, mockery and parody. a) Humour b) Comparison c) Exaggeration d) Psychological appeals 3) Attaching negative attributes to a group of people; making them an enemy. a) Adversarial rheoric b) Psychological appeals c) History and Tradition d) Authority 4) Attaching negative attributes to a specific person with opposing ideas. a) Repetition b) Personal attack c) Speculative d) Inclusive rhetoric 5) Common psychological needs, including security, popularity and belonging. a) Emotive words b) Modality c) Psychological appeals d) Testimonial 6) Words that invoke emotion (affect). a) Emotive words b) Self-Interest c) Evidence and Examples d) Cause and Effect 7) Use of language that makes direct links to specific social and cultural groups. Uses words such as ‘us’, ‘we’ and ‘friends’ to include people. a) Evidence and Examples b) Inclusive rhetoric c) Modality d) Progress 8) Using evidence from events in someone’s life. a) Testimonial b) Rebuttal c) Humour d) Values
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Rhetoric - Pathos
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