Demographics: A book publisher that specializes in children's books., Video game producer serving mainly the needs of males., Psychographics: Finding time slots for gamers when they tend to be bored (research shows that they play more games in these periods., Geographics: An electrician deciding to do letterbox drops his local area, A phone repair company aiming to serve only users in Sopron. , Behavioral/Social: A home-delivered spring-water company advertising in a "health" magazine, People participating in rewards programs and using loyalty cards. , Gamers enjoying the interaction with each other about strategies and tactics (e.g. forums)., Segmenting according to the lifestyles of car ownerstyle,

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