Purpose - The main aim or objective of the advertisement, poster or website. This involves engagement with the audience., Target Audience - The specific and intended group of people that the poster is meant for. , Context - The specific circumstance(s) in which the advertisement, poster or website is created. , Call to action - This is sometimes a line to urge readers to take further action e.g a hyperlink or QR code. It usually contains an imperative verb. , Imperative Verb - Words that encourage action from the reader e.g. Do, Join, Take, Donate , Headline - The font is usually bigger than other text. It usually helps to explain what the image is about and contains the main message.  , Image - Usually an ad has one main photo or it can also contain several visual elements. These are often used to reinforce the headline., Message - This is about the main information given in the visual text. , Slogan - A short and striking or memorable phrase used in advertising., Tone - The mood and attitude conveyed by the author's choice of visuals and words,

Visual Text Elements (1A6)

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