1) Rolex is an example of brand that uses this strategy. a) Cost Plus b) Innumeracy c) Premium d) Charm 2) It helps to solidify the position of the brand and it portrays value.  a) Skimming b) Importance c) Premium d) Value Based 3) Demand and competition are __________ factors.  a) Importance b) Internal c) External d) Price appearance 4) Occurs when a company decides how much a consumer must pay for a product or service. a) Pricing b) Economy c) Value Based d) Cost 5) In the __________ - oriented method the price is determined according to the trend and reseach of the market.  a) Value Based b) Cost c) Market d) Economy 6) Ideal strategy for companies that are entering emerging markets. a) Economy b) Market c) Skimming d) Artificial time  7) A strategy where the company sets an initial low price to attract consumers.  a) Premium b) Dynamic c) Penetration d) Value Based 8) It consists in adding a certain percentage to the production cost of a product. a) Cost Plus b) Penetration c) Artificial time  d) Premium 9) This strategy is used by businesses that sell similar products.  a) Competitive b) Economy c) External d) Importance 10) The __________ factors are the ones that work from with the organization. a) Economy b) Value Based c) Pricing d) Internal 11) The company changes the price to match the current demand.  a) Cost b) Dynamic c) Penetration d) Competitive 12) The __________- oriented method is used to determine the price of finished goods.  a) Pricing b) Internal c) Cost d) Market 13) A company that apply this strategy is Starbucks.  a) Cost Plus b) Artificial time  c) Internal d) Value Based 14) This strategy says that people prefer to see "Buy one get one free". a) Artificial time b) Innumeracy c) Cost Plus d) Dynamic 15) It is a popular strategy in the commodity goods sector. a) Economy b) Innumeracy c) Charm d) Market 16) It is better to use $1.99 instead of $2.00. a) Charm b) Value Based c) Pricing d) Price appearance 17) Consumers perceived longer prices to be more costly.   a) Penetration b) Cost Plus c) Price appearance d) Internal 18) Black Friday is an example of ___________ ____________ constraints.   a) Price appearance b) Artificial time  c) Skimming d) Premium

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