1) Which 3 components are needed to ensure data integrity? a) Accuracy, Reliability, Consistency b) Accuracy, Fairness, Reliability c) Consistency, Accountability, Reliability 2) Which is an example of data? a) 100%, £15, 0.5% b) Lisa is next in line for promotion c) 20% is how much discount that can be offered to customers 3) We collect data & information to make informed decisions as a business... a) True b) False 4) When discussing qualitative data, we can get... a) A better idea on who to fire b) Detailed information about the matter at hand c) An idea how many customers love our products/services 5) Primary data and information is  a) Great for beating your competitors b) A waste of time and money c) Collected from first hand experiences 6) Blogs, whitepapers and government reports are examples of... a) Secondary data and information b) Primary data and information 7) How can data & information uncover blind spots? a) By identifying patterns or trends that you were previously unaware of b) By confirming my assumptions c) Telling me what I already knew 8) Which is not a factor of High Quality Data? a) Bias b) Accuracy c) Timeliness d) Relevance e) Reliability f) Fairness 9) Which is not a challenge of managing data & information? a) Unstructured data and information b) Corrupt files c) Cost d) Viruses e) Regular audits f) Integration & migration issues 10) Which is an example of knowledge a) £150,000 is how much the business made in H1 b) 50% c) 6.5 d) Jane has earned £500 in commission 

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