Elements of Design - The building blocks used by the designers to create the designs. They are the parts, the components that can be isolated and defined in any visual design, they are the structure of the work, the objects to be arranged and used as part of any composition. , Principles of Design  - Create a composition, they are the guidelines used to arrange the elements. Each principle is a concept used to organize or arrange the structural elements of a design and it applies to each element of a composition and to the composition as a whole., Line - Can have length and direction, but no depth., Shape - Has have two dimensions: height and width. A ...can be geometric (triangle, square, circle, etc.), realistic (animal, human, etc.) or abstract (icons, stylizations, etc.), Form - .... describes volume, the 3D aspect of an object that take up space and it can be viewed from any angle, it has width, height and depth., Colour - ... are used to generate emotions, define hierarchy, create interest, etc. There are many different kinds of ... systems and theories but the main 3 properties: Hue, Value and Saturation., Value - Is defined as the relative lightness or darkness, which suggests the depth or volume of a particular object or area, it is the degree of light and dark in a design, the contrast between black and white and all the tones in between., Texture - ...is the surface quality (simulated and/or actual) that can be seen and felt, can be rough or smooth, soft or hard, etc. It exists as a surface we can feel, but also as a surface we can see and imagine the sensation we might have if we touch it, is both a tactile and a visual phenomenon., Space - Is the area between and around objects (negative space) but it also refers to variations in the perspective and proportions of objects, lines or shapes and it is used for the comparative relation between different objects or areas., Balance - ...is the concept of visual equilibrium of similar, opposing, or contrasting elements that together create a unified whole. It refers to the appropriate arrangement of the objects in a design to create the impression of equality in weight or importance., Emphasis  - It marks the location in a composition which most strongly draw the viewer attention, it is also referred as the focal point., Movement - Is the visual flow through the composition, where (depending on the elements placement) the designer can direct the viewer´s eye over the surface of the design., Pattern - An object or symbol that repeats in the design, Repetition - ... creates unity and consistency in the composition; it is the reuse of the same, similar or different objects throughout the design, Proportion - ...is the comparative relationship in between two or more elements in a composition with respect to size, color, quantity, degree, etc, or between a whole object and one of its parts., Rythm  - ...is the alternation or repetition of elements with defined intervals between them, it creates a sense of movement and it is used to establish a pattern and/or a texture., Variety - The combination of elements that are different, it could refer to values, lines, textures, shapes, hues, etc, Unity - is used to describe the relationship between the individual elements and the whole of a composition (which creates a sense of completeness, that all of the parts belong together),

Elements and Principles of Design

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