1) What is the purpose of having a Business Plan? a) To show my colleagues b) To secure investment c) To publish on my website d) To share with competitors e) To show my strategy f) To present to the bank for a loan 2) What kind of business ideas can you have? a) To invest my money b) To generate further business c) To increase my expenditure d) To convince my suppliers 3) What could competitors force us to do? a) To move business b) Decrease our product range c) To look for new markets d) To give up and start with something else e) To adapt to new trends f) To lower our demand 4) What do we mean by diversification? a) Spotting new opportunities b) Moving into a new sector c) Offer a varied product range d) Having different skills 5) What did Netflix foresee and Blockbusters didn't? a) The role of technology b) The power of rentals c) The demand for streaming d) Creating new TV channels e) The influence of cinema's f) Investment in gaming 6) What are economic climate changes? a) Global warming b) Unforeseen market circumstances c) Changes in economic factors such as inflation d) To reduce carbon emissions 7) What is a Gap in the Market? a) New opportunities to start a business b) Generate fashion trends like Gap did for jeans c) A widening of competition 8) What is the difference between aims and objectives a) Objectives are long term and aims short term b) Aims are tactical and objectives operational c) Aims are overall strategic goals and objectives shorter goals d) Aims are non specific and objectives are concrete goals e) Aims show your targeted market and objectives your desirable market f) Aims are more about turnover and objectives are profit related 9) Why was Beyond Meats a successful business story? a) Because the products were meat free b) Beyond meats looked at a new product range in meat c) Their vision aligned with their purpose d) They offered something exciting e) The owner was inspirational f) They were always innovating vs their competition 10) What is an aggressive merger also called? a) Mergomaniac b) Hostage takeover c) Resilient approach d) Hostile takeover e) Majority stake f) Acquisition 11) What do you call an ownership structure of more than one individual? a) A combination b) A Partnership c) A Partner cooperation d) Sole trader e) Private company f) A franchisee 12) What do we mean by having a Matrix structure a) How to avoid competitive threats b) A structure with short communication lines c) Having different experts in a team or department d) Having different supervisors at each level e) Having no general manager f) Where there is no clear management structure 13) Where would you find a flat structure mostly? a) In companies up to 10 people b) In companies up to 50 people c) In companies with only a small amount of departments d) In larger enterprises e) In medium sized companies 14) What would you base a location of a business on? a) The regional structure b) The warehouses needed c) Aligned to the customer target market d) Good Market Research  e) Near a town f) Near the port for supply reasons 15) What would you think of when talking about product portfolio extensions? a) Hair extensions aimed at salons b) A more international approach c) Adapting your products following new trends d) Changing your product packaging e) Having new marketing material f) Deciding on new brand names for your product

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