Competitive market - A market with many businesses who have the same customer, Demand - The desire and willingness of customers to pay a particular price, Quality - How much the product satisfied the needs and wants of the customer, Price - The element of the marketing mix that helps a business to earn revenue (money), Branding - Giving a product an identifiable name and design logo/symbol that helps people to recognise it , Introduction - The first stage of the Product Life Cycle, Price-fixing - When two or more businesses agree to sell products at a similar price. It is illegal in the UAE.,
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Marketing Keywords W1-6
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