Fact - Something you can prove, Emotive language - Words which show/make you feel an emotion, Exaggeration - Over the top language, Address the audience - Using words like 'you', 'we', 'us' to include the reader, Alliteration - Words which begin with the same letter/sound, Rhetorical question - A question to get your attention which you don't need to answer, Repetition - A phrase or word used more than once for effect, Rule of three - A list of 3 words / phrases for effect,

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