1) Which of the following would be a Strength a) Weather b) A price that is too high c) The location of a business d) A new international market 2) Which of the following could be an opportunity? a) Moving into new market segments that off improved profits b) Having quality processes and procedures c) A new competitor in your home market  d) Damaged reputation 3) What does "T" stand for in SWOT a) Terrors b) Terrible c) Threats d) Together 4) Which of the following could be a Threat? a) Changes in Technology b) Location of your business c) A market vacated by an ineffective competitor d) Lack of marketing expertise 5) How often should a Swot Analysis be performed? a) Only when the business starts b) Only when specific issues need to be addressed c) At least once per year d) Every 3-5 years 6) Which of the following is false regarding why a SWOT Analysis is used a) To buiuld on the strengths of a business b) to reduce opportunities available to a business  c) to minimize the weaknesses of a business d) to counteract threats to a business 7) Which of the following SWOT elements are internal factors for a business? a) Stregths and weaknesses b) Weaknesses and Threats c) Strengths and Opportunities d) Opportunities and Threats 8) Who usually conducts a SWOT Analysis for a business a) Financial Institutions/Banks b) Employees c) Managers d) Lawyers 9) Which of the following is true about preparing a SWOT Analysis a) It should focus on where the organization is today, not where it could be in the future. b) A SWOT Analysis is objective c) It should analyze the organization only and ignore the performance of competitors d) It should be specific and avoid grey areas

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