cause -> effect: A rise in the price of oil has resulted in reduced profitability., The recent flood of cheap imports may lead to a price war., effect -> cause: Turnover is well up, thanks mostly to increased sales in the US., Our share price has soared as a result of the merger announcement., action -> purpose: We need to constantly renew so that we keep our competitive lead., We need to move fast in order to take advantage of this opportunity., point -> contrast: Demand is down 3% in Japan, whereas in the rest of Asia it has tripled., Our website is receiving more hits, and yet these have not converted into sales., point -> addition: There's no market for low quality, and what's more, there never will be., It's an enormous market, plus, it's a growing one., point -> specification: Avoiding risk is a mistake, especially in the long term., Now is the time to focus - in particular on what we do best.,

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