Logo - A symbol or other small design adopted by an organization to identify its products., Slogan - A short and memorable phrase used in advertising., Masterbrand - A brand that dominates all products or services in a range or across a business., Brand ambassador - The face or spokesperson of a brand. They represent the essence of a brand and are a controlled effort to humanize brand messaging and mission., Brand awareness - The ability of a brand’s customers to identify the brand in a crowded market, and their level of familiarity with the brand’s unique buying proposition. , Brand strategy - The long-term techniques and plans that guide a business in the development of a brand and its implementation in every aspect of marketing and operations., Brand values - They are the internal attributes that establish a brand’s unique transactional philosophy, underline its purpose and guide its decisions and behaviors., Parent brand - A brand that acts as an endorsement to one or more sub-brands. They are typically well-established and trusted by their audience, benefitting the sub-brands beneath it., Jingle - A memorable song associated to a brand, Brand promise - The experience that a customer can expect from a company.,

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