AESTHETIC - Has the product been designed to look attractive? How?, FINANCE - The income and expenditure to create the design., ENVIRONMENT - The product should be designed to produce little waste or polution, SAFETY - It should not cause harm or injury to the user, FUNCTION - What does the product do? How does it work?, ERGONOMICS - How the product interacts with the user, NEEDS - A design that responds to a genuine problem., APPROPRIATENESS - The design should answer the need or fix the problem., LIFE-CYCLE ANALYSIS - A way of looking at a product from beginning to the end of its life., OBSOLESCENCE - becoming outdated or no longer useful, QUALITY - is a mesure of excellence. It is closely linked to durability.,

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