1) What is a metric that measures the level of engagement that a piece of content receives from an audience? a) Engagement Rate b) Clickety-click Rate c) Heatmap 2) A prompt that tells the user to take some specified action, typically clicking through to another landing page is: a) A Big Arrow b) CTA c) B2B 3) MPI stands for: a) Miles Per Innovation b) Meeting Professional Innovators c) Meeting Professionals International 4) What is the difference between DE and DI? a) DE = Destination Experience DI = Destinations International b) DE = Destination Equity DI = Destination Innovation c) DE = Destination Excellence DI = Destination I-Drive 5) What do we use Crowd Riff for? a) Acquire content from consumers b) Find the best concerts for crowd riffing c) Freestyle Riffs 6) Creative Services Department is referred to as: a) The dark corner b) CRS, or CS c) The genius lab 7) You don't know an acronym so you ask a question. You are: a) Smart! There are no dumb questions. b) Silly! You should know this. c) Still Confused! No one answered you. 8) What's a benefit of SEO? a) It rhymes with E-I-E-I-O b) Increase quantity and quality of website traffic c) It sounds like what they flying monkeys in the Wizard of Oz sing

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