The media are invited to a business presentation, where they are given information or news. A new or updated product might be launched. - Press conference, The media are provided with a written account of a business's newsworthy activities or events. - Press release, Some businesses donate to charities anonymously, while others will take the opportunity for a good public relations event. - Donations to charities, Some businesses pay to sponsor an event, team or venue. - Sponsorship, Involves businesses using celebrities to promote their product. - Celebrity endorsement, Involves a business paying for products to appear in films, TV shows, or video games. - Product placement,

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