Active: Posting a photo on social media, Sending a direct message on social media, Writing a review on a shopping website, Completing an online survey, Checking in to a location on social media, Liking / sharing a post on social media, Passive: Browsing a shopping website, Watching YouTube videos , Website cookies storing your information, Ads that are shown to you on websites, Seeing online adverts based on your locatino, Seeing adverts based on websites you recently visited,

Active vs. Passive Digital Footprints

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