Age - This refers to the stage of life someone is in, such as teenagers, young adults, middle-aged, or older adults., Gender - This divides customers based on biological or identity factors, such as male or female., Income - This looks at how much money customers earn, such as low, medium, or high earners., Location - This focuses on where customers live, such as urban (cities), suburban (outskirts), or rural (countryside)., Lifestyle - This identifies people’s interests, habits, and values, such as health-conscious, luxury-focused, or eco-friendly.,

Market segmentation methods

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