Quantitatve data - information that can be represented as numbers, Qualitative data - people's attitudes, beliefs, and experiences, Interpretivism - The belief that sociology should not be scientific, Triangulation - e use of more than one method to enhance validity, Generalisability - Can you apply results to the wider population, Representativeness - whether a sample is a true reflection of the group being studied, Validity - The extent to which the research is accurate, Reliability - The extent to which research can be repeated, Positivism - The belief that sociology is scientific,

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