Metaphor - A way of describing something by saying it is something else. , Alliteration - Words that are close together and begin with the same sound. , Facts - Statements that can be proved as real., Rhetorical Question - Questions which do not need to be answered as their answer is obvious., Emotive Language - Language that is used to create a particular emotional response in the reader., Superlatives - Words that cannot get any better, as they describe the best quality., Slogans - A catchy phrase that you associate with the place or product., Second pronoun 'you' - Directly addresses the reader as 'you'., Exaggeration - A statement that represents something as better or worse than it really is., Repetition - Words or phrases repeated throughout the leaflet for effect.,

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