_______ is data or research that is collected directly from customers, surveys or focus groups, Primary Research, A method that consists of a group of people chosen to represent target audience to discuss and give opinions, Focus Groups, These take place with individuals or small groups of people., Interviews, Information measured numerically, Quantitative, Information measured by descriptions., Qualitative, Electronic forms used to gather data from a large sample of individuals., Online Surveys, Often paper based forms containing questions, Quesionnaires, Use of data and information that already exists, Secondary Research

Research Methods

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