Benefits of Good Customer Service: Customers are more likely to return., Positive word-of-mouth promotion., Increased sales and profits., Loyal customers buy more products., Stronger brand reputation., Lower marketing costs as repeat customers are easier to retain., Competitive advantage over rivals., Employees feel motivated working for a successful business., Customer complaints are reduced., Easier to launch new products to loyal customers., Consequences of Poor Customer Service: Customers switch to competitors., Negative reviews spread quickly., Loss of sales and reduced profits., Damaged brand image., High levels of customer complaints., Increased costs handling refunds or returns., Staff morale drops dealing with angry customers., Harder to attract new customers., Business objectives such as profit and growth not achieved., Long‑term decline or potential business failure.,

Customer Satisfaction

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