Private Sector: Maximise profits, Grow/expand the business, Increase market share, Improve customer satisfaction, Survive (especially in competitive markets), Public Sector: Provide a high-quality service to the public, Operate within a budget / be cost-effective, Improve society’s wellbeing (e.g. healthcare, education), Ensure resources are used efficiently, Make services accessible to everyone, Third Sector: Provide support for a cause (e.g. homelessness, animal welfare), Raise awareness of an issue, Survive by raising funds through donations/grants, Reinvest profits into their cause (non-profit making), Provide goods/services to benefit members or the community,

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