1) Which of the following is a method of conducting a survey? a) Guessing consumer behavior b) Reading past financial records c) Increasing sales promotions d) Using questionnaires in person or virtually. 2) If consumers suddenly prefer online shopping instead of in-store shopping, which information from environmental scanning would be most useful? a) Production schedules b) Internal financial problems c) Consumer preference data d) Market share of competitors only 3) Environmental scanning is important because it..... a) provides insight into external and internal factors influencing business decisions b) Tracks only internal financial records c) Eliminates the need for surveys d) Guarantees an immediate increase in sales 4) which of the following is the correct sequence of steps in conducting ad-hoc market research? a) Collect data - describe problem - analyze findings > make recommendations b) formulate causes - describe problem - analyze findings > advertise products c) describe problem > formulate probable causes > collect data >analyze findings d) make recommendations > describe problem > collect data > sell more products 5) Do you think ad-hoc research is sufficient for long-term decision-making? a) Yes, because it permanently replaces environmental scanning b) No, because it only addresses short-term problems and not long-term trends c) Yes, because it guarantees success for all products d) No, because it is too expensive to conduct 6) A company notices a sharp decline in sales of a product that was previously a top seller. what type of market research should be conducted to investigate this specific? a) Government market analysis b) Environmental scanning c) Ad Hoc market research d) Continuous market research 7) What is ad-hoc market research? a) Ongoing research that tracks sales every year b) A marketing campaign for new products c) Continuous monitoring of consumers preferences d) A once-off study to solve a specific business problem 8) How could behavioral segmentation be applied to learners in a classroom? a) By identifying who studies catalogues and compares prices before purchasing b) By separating them based on gender c) By asking about their favorite food d) By grouping them according to their birthplaces 9) Why is demographic segmentation useful in marketing to learners? a) It helps identify emotional triggers b) It allows marketers to group learners by measurable traits like age and gender c) It shows which learners are influenced by opinion leaders d) It reveals buying behavior patterns 10) Evaluate the effectiveness of geographic segmentation in a university setting. What could be a limitation? a) Its the most accurate way to predict buying behavior b) It's not useful because students don't care about location c) It's highly effective because all students live in the same city d) It may be limited because students from different provinces may have similar needs

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