Call to action - A statement that urges the audience to take a specific step, such as buying a product, signing a petition, or changing an opinion., Target audience - The particular group of people an argument, advertisement, or message is aimed at, defined by factors like age, interests, or beliefs., Contention - The main argument or point of view that a writer or speaker is trying to prove or persuade the audience to accept., Supporting arguments - The reasons, evidence, or examples used to back up the main contention and make it more convincing., Persuasive technique - Methods used to influence an audience’s thoughts or emotions, such as rhetorical questions, repetition, or emotional appeals., Tone - The writer’s or speaker’s attitude toward the subject or audience, conveyed through word choice and style (e.g., passionate, humorous, angry)., Language choices - The specific words, phrases, and style used to shape meaning, create emotion, and appeal to the audience., Ethos - An appeal to the audience’s sense of ethics or trust; it relies on the credibility and authority of the speaker or writer., Logos - An appeal to logic or reason; it uses evidence, facts, and rational arguments to persuade., Pathos - An appeal to emotions; it seeks to persuade by evoking feelings such as sympathy, anger, or pride., Credibility - The degree to which the audience believes the speaker or writer is trustworthy, knowledgeable, and reliable., Rapport with audience - The sense of connection, trust, and understanding that a speaker or writer builds with the audience to make them more receptive to the message.,

Argument Analysis Metalanguage: Basic Terms

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