INTERNAL STRENGHTS: Owners have professional experience in trading, There is high job satisfaction and motivation, The company is a low price leader in the region, The product is unique, INTERNAL WEAKNESS: Sales are decreasing, No budget is allocated for computer upgrades, The product has seasonal use and fluctuating demand , Distribution channels are unreliable, EXTERNAL OPPORTUNITIES: A new partner with capital is interested in investing, A new market is identified, A new plant becomes available at a low cost, New EU grants for technology upgrades are announced , EXTERNAL THREATS: A new competitor is entering the market, Suppliers are unreliable, Competition has increased over the last year, Lower PLN value increases the cost of imported raw materials,

3.4.5 SWOT analysis

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