typography - the style of the text used, graphics - this includes photos, images, illustrations, symbols and shapes, colour palette - the group of colours or colour scheme that is to be used across all products, logo - the symbol associated with the brand, slogan - the words used to support the brand, layout and complexity - these may be simple or complex you need to consider the audience,

Elements of a visual identity

Rebríček

Vizuálny štýl

Možnosti

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