Makes the text catchy and sticks in the reader's head - Alliteration, Makes the text more believable. - Facts, Sways the reader towards the writer’s viewpoint. - Opinion, Makes the reader stop and think about the question - Rhetorical Question, Makes the reader feel a certain emotion - Emotive Language, Makes the text seem authoritative and accurate - Statistics, Makes the text more interesting and memorable - Three (Rule of), Makes the reader want to read on as they feel the text is relevant to them. - Direct Address,

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