a company buys airtime slots on TV to showcase ads and reach a broad TA - a TV commercial, a company broadcasts audio commercials on radio stations to connect with listeners - radio advertising, a company runs paid promotions on platforms like Facebook, Instagram etc - social media ads, a company places banner ads, pop-ups, or interactive ads on websites and mobile apps - digital ads, printed ads that contain scented material - scented strips, large printed ads displayed in various locations: on websites, buildings - banners, a company places portable advertising boards on sidewalks or outside shops - sandwich boards, a company places advertising materials at the point of sales - point-of-sale promotion, a company integrates products or brands within movies, TV shows, video games - covert / native advertising, a company sends physical promotional materials directly to individuals' mailboxes - direct mail advertising, a company supports or sponsors sports events, conferences etc - sponsorship , a company pays a celebrity to promote their product - endorsement,

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