Academic Writing, Use the full form - 'do not' 'can not', Use more formal vocabulary 'increase' 'improve', Use linking words like 'First, Second, Finally, In addition' to connect ideas, Use longer sentences, Use words which are impersona; 'One might argue' 'Many researchers claim', General English Writing, Use contractions 'don't' 'can't, Use more informal vocabulary 'go up' 'get better', Use expressions from our culture such as 'A journey of a thousand miles begins with a single step', Use shorter sentences, Use slang such as 'cool' 'crazy', Use personal pronouns ' I think 'We believe'

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