Loaded Words - uses words in attempting to influence an audience by using emotional appeal or stereotypes that cannot be supported by concrete evidence, Bandwagon - persuades people by showing them that everyone else are doing the same thing., Card Stacking - shows the product's best features, tells half-truths, and omits its potential problems., Simplification - used to reduce crucial issues to basic ideas and packages them with catchy slogans and images, Transfer - advertising-known as association.This technique projects positive or negative qualities of a person,entity,object,or value to another in order to make the second more acceptable or discredit it., Testimonial - technique wherein a famous or seemingly authoritative person recommends a product or service, and vouches for its value, Soft Soap - use of flattery or insincere compliments designed to get the audience on the side of the speaker, Glittering Generalities - use of words or ideas that evoke a positive emotional response from an audience. Virtue words are often used. For better effect, brands appear to use hyperboles,metaphors, or lyrical phrases to attract more attention., Plain Folks - This is the use of common people to sell or promote a product or service. Advertisements appear to associate a person or groups of individuals to be one of common people or the masses. This technique is commonly used in the world of advertising because buyers are on the lookout for real experiences., Name-calling - This is the use of names that may evoke fear or hatred among the viewers. This technique links a person or idea, to a negative symbol. The most obvious type of this involves bad names such as racist, dictator, terrorist, rebel, protester, idiot, liar, and monster.,

Propaganda Techniques

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