1) The action of gathering new data is known as a) primary data collection b) secondary data collection 2) The action of gathering/analysing data that has already been collected by someone else is known as... a) primary data collection b) secondary data collection 3) Interviewing customers is an example of  a) secondary data collection b) primary data collection 4) Asking customers to fill in a questionnaire is an example of a) primary data collection b) secondary data collection 5) Closed questions in a questionnaire would enable a) quantitative data collection b) qualitative data collection 6) Asking open questions and asking for detailed customer feedback would enable a) quantitative data collection b) qualitative data collection 7) Which process involves the gathering of measurable and numerical data is a) quantitative data collection b) qualitative data collection 8) Which process involves using techniques to gather in-depth data e.g. people's thoughts and opinions a) quantitative data collection b) qualitative data collection 9) A business has shops in different locations e.g. Leeds, Durham and York. Checking their sales database to see which shop sells the most on a Sunday is a... a) primary data collection b) secondary data collection 10) Questionnaires are a) expensive b) cost effective for a business 11) Questionnaires enable the business to gather... a) specific data that will inform decision making b) irrelevant data  12) Questionnaires using closed questions will enable  a) the business to gather large amounts of data that can be easily analysed b) the business to collect qualitative data 13) Customers who fill in a questionnaire anonymously are likely to a) lie or make up answers which make the data unreliable b) think about their answers and be honest which makes the data more reliable  14) A weakness of using a questionnaire when collecting data is a) a high response rate b) a low response rate 15) If the response rate of a questionnaire is poor then the business  a) will not have enough data to analyse to inform decision making  b) will have lots of data to analyse which will be useful for decision making  16) Inaccurate or dishonest answers in a questionnaire (e.g. if the respondent misunderstands a question) makes the data... a) unreliable and inaccurate so not useful b) reliable and helpful to inform decision making 17) Questionnaires with closed questions a) allow for in depth responses b) lack detail  18) A business using a questionnaire in their shop may find that some customers decline to fill it in. This leads to a) a low/poor response rate so a lack of data is collected  b) a high response rate so sufficient data is collected 19) A strength of a company sales database is a) the company cannot track sales b) the company can track sales over time so they can spot trends and patterns 20) A strength of a company sales database is a) it is unreliable  b) it is reliable as automatically updates for each sale 21) An anomaly in the data e.g. a really high or low figure outside of the other values in a data set is known as... a) An outlier  b) A trend 22) What would happen if staff manually enter data into the company sales database and make a mistake e.g. record 100 instead of 10 items sold a) the data would be accurate b) this is an outlier and the data is inaccurate 23) What does an outlier do to data? a) it makes the data reliable and helps the business to make decisions b) it skews the data which could lead to incorrect decision making 24) Why might the manager want to track the sales of a particular product over the next 3 months? a) to see how well it sells and decide whether or not to keep selling it b) to decide whether or not to close the business 25) Primary data collection means the data collected a) is up to date and specific to the business b) could be out of date and irrelevant to the business

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