Strengths: Produced by a well-known fashion house — strong brand credibility., Celebrity endorsement increases visibility and aspiration., Elegant, luxurious product packaging., Opportunity to leverage fashion house’s existing customer loyalty., High emotional and sensory appeal — can build strong brand image., Weaknesses: High price may limit the customer base., Dependence on the celebrity’s reputation (possible scandals)., Similar to other luxury perfumes — difficult to stand out., Limited experience in new markets (English-speaking countries)., Requires significant marketing investment for launch., Opportunities: Expansion into English-speaking luxury markets (UK, US, Australia)., Digital storytelling campaigns using celebrity personality., Collaborations with influencers in fashion and life-style sectors., Seasonal promotions (Valentine’s Day, Christmas)., Creation of a limited-edition perfume or gift set to boost sales., Threats: Intense competition from established perfume brands (Chanel, Dior, Gucci)., Market oversaturation — consumers exposed to many luxury scents., Changing consumer preferences toward niche or gender-neutral scents., Counterfeit product risks damaging brand trust., Economic downturn can affect luxury spending.,

Unit 7 SWOT Analyses for A Perfume: “Unforgettable. Just like you.”

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