STATION ID, I am produced for stations to introduce themselves on-air, usually by means of a call sign or brand name, and may satisfy licensing requirements or serve as branding., STINGER, I am a short clip that appears after a commercial break or closing credits, often using music or sound effects., CLOSING BILLBOARD, I close a program or segment, often called the extro, leaving the final statement and appealing to viewers to watch the next episode., BUMPER, I am a short piece of music, usually lasting no longer than fifteen seconds, often paired with voiceovers., OPENING BILLBOARD, I introduce a program or segment in a TV broadcast, preparing viewers that a program is about to start while presenting creative words, pictures, videos, and sound effects., SOUND FX, I am an artificial reproduction of sound intended to accompany action and supply realism in a broadcast..

Segment Speak

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