Can clothes be well-made and inexpensive? , Discuss the concept of newness and timelessness. How important are these two concepts for a brand?, About Mcdonald's: Discuss how the company FOSTERS brand image, brand loyalty and brand awareness. , Discuss the terms "anticipate" and "invest" in the period of one year for a company. What are some of the things a brand might look into when it comes to anticipating and investing in the current market?, What is one of the "prime territories for luxury" in Brazil? (Phrase from the Dior Text in the book).

Unit 1 Vocabulary - Market Leader Intermediate

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