Ethical: Offering customer the chance to buy a bag for life (reusable carrier bag), Paying employees a fair wage, Donating a percentage of the business' profits to a charity, Placing litter bins on the streets near to the business., Giving employees a day out of the business to go and help paint a local school, Unethical: Cutting down trees on the car park so that more people can see the business from the road, Not recycling of waste properly , Spreading false information about competitors in order to win more customers over., Selling customers data to third party companies.,

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