Emotive Language - Words that make the audience feel strong emotions like happiness, anger, guilt, or sympathy., Rhetorical Questions - Questions that don’t need an answer but are asked to make the audience think and agree., Repetition - Repeating words or phrases to make an idea stand out and stay in the reader’s mind., Exaggeration (Hyperbole) - Making something seem bigger, better, worse, or more important than it really is to create impact, Inclusive Language - Using words like “we”, “us”, or “our” to make the audience feel included and responsible., Facts and Statistics - Using numbers or proven information to support an argument and make it more believable., Expert Opinion - Quoting someone who knows a lot about the topic to make the argument more trustworthy., Anecdotes - Short personal stories used to connect with the audience and support the writer’s point., Alliteration - Repeating the same sound at the start of words to make phrases catchy and memorable., Appeals to Values or Beliefs - Linking the argument to the audience’s sense of right and wrong or shared values., Direct Address - Speaking directly to the audience using “you” to get their attention and involve them., Figurative Language - Using similes, metaphors, and personification to create strong images or comparisons., Tone - The writer’s attitude (e.g. serious, angry, humorous) shown through their word choices., Modality - The strength of language used (e.g. “must”, “should”, “might”) to show how certain or important something is., Call to Action - A clear instruction telling the audience what they should do next (e.g. “Donate now!” or “Sign the petition!”),

Persuasive language

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