One impact of AWG’s social objectives is that it helps build a ____ brand image. This is because customers who care about the ____ will view AWG as an ethical business. This will lead to higher customer ____ and repeat purchases. Therefore, ____ and profits could increase as more customers choose AWG over ____. However, a disadvantage is that using only ____ materials can be expensive. This is because wool and recycled fabrics often cost more than ____ materials. This will lead to higher ____ costs and lower profit margins, for example when producing jumpers or dresses. Therefore, AWG may find it harder to compete on ____ when growing internationally. Another impact is that AWG ____ by reusing leftover materials. This is because waste is turned into scarves and hats, which shows ____. This will lead to lower material costs and a ____ environmental reputation. Therefore, this could attract ____ customers and awards like the Icelandic Design Award. However, a disadvantage is that small workshops may limit ____. This is because using family and friends makes it harder to produce large ____. This will lead to slower growth and difficulties meeting global ____, for example when expanding online. Therefore, AWG might struggle to scale up while keeping its ____ image. Overall, AWG’s social ____ create a positive image and attract loyal ____ The reason for this in the short term is higher costs may reduce ____. The reason for this in the long term is strong ____ and sustainability can build brand ____. However, the overall decision depends on whether AWG can manage ____ as it grows. An external factor that could influence this decision is changes in global demand for ____ products.

IGCSE 12 marker Practice

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